In today’s world, being culturally intelligent is no longer a luxury, it is a skill that is crucial for business people, diplomats, students and just about anyone who travels for work or leisure. Written by an experienced international communications, protocol and PR expert, Rana Nejem’s book provides an insider’s perspective for anyone who wants to live or work in the Arab world. When in the Arab World is a practical map that will help non-Arabs understand the people and demystify the culture of the Arab world – the beliefs, values and social structures that determine the way business is conducted and how things are done.
"A lively, insightful and expert guide for anyone spending time in an Arab country. A great shortcut to avoid the frustrations and enjoy the fascinations of this compelling region." John Casson, British Ambassador in Cairo and former Foreign Affairs Private Secretary to the Prime Minister.
“The book is chock full of practical advice on the specificities of living and working in the Arab world. Nejem carefully guides the reader on important practices and traditions, even zooming in on variations in the distinct sub-regions of the Arab world. The book provides valuable wisdom that could serve as a general guide for encountering new people and places throughout the world.” Melani Cammett, Professor, Department of Government, Harvard University.
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